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Distillery Tours - Bulgaria

Rose oil, known as the queen of oils, is one of the most beloved essential oils in the world. Its luxurious aroma, gentle nature, and ties to love and romance are some of the many reasons Rose is a highly sought-after oil.

Rose has grown in Bulgaria—the largest producer of rose essential oil—for over 200 years. Because of its long growing history and mild winters, sandy soil, and heavy spring rains, Bulgaria is the perfect place to grow and harvest the roses. The rose cuttings are planted in the autumn and are ready to be picked in May or June.


The flowers are picked by hand early in the morning and distilled later the same day in order to capture a higher volume of oil from the delicate petals. 

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How do I join? ​

Wellness Advocates who are Diamond and above or who are members of the 25 Collective can join. ​

How many people can be in the group?​

100 people max.

Available Dates

The once-a-year rose harvest usually takes place each year beginning mid-May through mid-June (though seasonally dependent). ​

The Rose Festival takes place each year the first weekend in June.​

Visits to the Terra Roza distillery are only available during this time of year.​

Check the calendar below for availability. 


There is no charge to visit the distillery. However, all transportation and accommodation expenses while there are on your own. 

Make the Most of Your Time in Bulgaria

If you would like to build a vacation around your distillery tour, below are recommended accommodations and a proposed itinerary for your stay.


You can stay anywhere you’d like, but we highly recommend Kings Valley Medical & Spa Hotel. 

Possible Itinerary ​

Day 1: Arrive in Sofia, Bulgaria and drive to Kazanlak (approximately 3 hours)​

Day 2: Relax in the luxurious Kings Valley Medical & Spa Hotel in Kazanlak​

Day 3: Visit Terra Roza for 1.5-2 hours for rose harvesting and rose oil distillation ​

Day 4: Enjoy site seeing in Kings Valley and participate in the Rose Festival festivities​

Day 5: Travel back to Sofia for flight home

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About Terra Roza

To collect rose essential oil as efficiently as possible and ensure doTERRA’s Co-Impact Sourcing Guiding Principles are being upheld, doTERRA built a rose distillery in the town of Shipka, Bulgaria—in an area known as The Valley of the Roses. The Terra Roza distillery began operations in May 2020 and was built as an extension of the doTERRA Esseterre Bulgaria operation.​

The Terra Roza facility is seasonally active, and those involved in the production processes are local specialists and those from the distillery in the town of Dobrich. Terra Roza welcomes all dōTERRA Wellness Advocates to introduce them to Bulgaria's traditional rose oil distillation.

Do you have more questions about this Leader-Led Co-Impact Sourcing option? Please email with your questions.

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